Problem
B100, Turning personal well-being into environmental action
Our oceans are in a critical state. Every year, between 19 and 23 million tons of plastic are dumped into our rivers, seas, and oceans, harming marine ecosystems and endangering life on our planet. In the face of this challenge, ABANCA, through B100, one of Spain’s leading banking groups, decided to take action.
The question they asked themselves was:
“In today’s situation, could we build a new banking model that is not only sustainable, but also has a positive impact on people’s health, the planet, and their savings?
Solution
SolutionSmall actions lead to big changes Preguntar a ChatGPT
On February 29th, ABANCA launched B100, a new digital bank that turns every payment made with its Pay to Save card into an act of protection for our oceans. With B100, users have the opportunity to save money, improve their physical health, and at the same time, directly contribute to ocean cleanup through our Plastic Free Oceans commitment.
For us, this collaboration represents an unprecedented alliance with a shared goal: to tackle one of the greatest environmental challenges of our time — plastic pollution in seas and oceans.
Like us, ABANCA and B100 understand that the future of our planet depends on the actions we take today — and that the time to act is now.
Action
How does B100 take action for the oceans?
To date, this collaboration has made it possible to recover 16,600 kg of plastic from the sea and ports.
B100 not only offers an innovative solution, but has also created an inspiring way to involve its users in this global mission.
To help remove plastic from the oceans and ports, B100 committed a significant portion of its revenue to tackling this emergency and restoring the health of our seas.
Every time someone pays with B100’s Pay to Save card, they directly contribute to protecting our oceans. This is not just a financial act; it’s a step toward a cleaner, more sustainable future. Imagine the transformative impact of every gram and kilo of plastic we recover. Each transaction not only drives the economy but also powers a movement to restore our precious marine resources. We’re truly inspired by the power of a community united behind this vital cause.
Impact
More than just a project
The collaboration between Gravity Wave and B100 is one of the most ambitious and long-term projects we’ve ever launched. In the coming years, for every transaction made with the B100 VISA Pay To Save card, users will receive information about how much plastic they’ve helped remove from the sea and ports with that payment, accumulating all their impact in a personal “impact wallet.” This way, we connect people’s everyday actions with the cleanup and protection of our oceans and our planet.
This pioneering alliance has allowed us to expand our plastic collection operations, reintegrating tons of recycled plastic waste into the circular economy and significantly reducing marine pollution.
So far, this model has inspired thousands of people to lead healthier lifestyles and has shown that each individual can be a true agent of change.
The collaboration between B100 and Gravity Wave is more than a project — it’s a blueprint for future sustainability models. It reminds us that our daily actions, no matter how small, can lead to meaningful change. Together, we’re building a future where every step counts — for our health and for the planet — proving that real progress happens when we move forward as one, toward a cleaner and healthier world.
Discover how B100 is acting for the planet. Learn more here.